Apple Knocked Google Out of Top Brands Position.

According to the 10th Anniversary Edition of Brandz Top 100, Technology and retail each increased 24% in Brand Value, leading all categories. Many brands contributed to the technology brand value rise. The retail result reflects the inclusion of one brand, China’s Alibaba. Without Alibaba, retail grew only 2 percent.

With a 67% rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent, while Google only increased by 9% to $174 billion.

After Apple introduced its iPhone 6, the brand reported quarterly earnings of over$18 billion, the highest corporate quarterly profit in history for a public company, which quieted most critics who had questioned the sustained brand power of Apple.

Apple and Google have been jockeying for No1 in recent years, with Apple holding the top spot in 2012 and 2013 respectively before Google took No1 last year. While the Apple Watch has been in the news lately, it was the iPhone 6 that drove Apple's growth this year.

Smartphone Electrocution! How True?

Smartphone Electrocution! How True?

It was reported on Sunday 14th July, 2013 that a young lady called Ma Ailun age 23, collapsed to the floor on Thursday after using her iPhone 5 while the battery was being charged in China, probably due to electric shock discharged from her iPhone.

This case is under a serious investigation by the U.S. electronics giant Apple, in order to find out the real cause of her death. Meanwhile the police who are continuing their investigation, have not yet identified a cause to her death, whether the shock was from her iPhone or anything else.

According to a statement received by +CNN, Apple said:

 “We are deeply saddened to learn of this tragic incident and offer our condolences to the Ma family. We will investigate and cooperate with authorities in this matter.”

But the question is Why did Apple apologize to China, and why is China upset with Apple?

In some other report, Xinhua pointed out that mobile phones have a low output of only 3 to 5 volts, which isn’t enough to harm the human body.

My Question

Is smartphones now becoming death trap to innocent users now or are the users ignorant of the user guide?

MY ADVICE

Cell phones/Smartphones are a very useful and quite friendly to use, however, we must be conscious with the fact that it can also be an instrument of death if not handled with care.

Never use the cell phone while it is plugged to the electrical outlet!

If at any time you are charging your smartphone and a call comes in, Please try as much as possible to make sure that you unplug your smartphone from the charger before answering the call.

A lot of people are ignorant/guilty of this act.

A word they said is enough to the wise.